I have a fix coming this Wednesday. And I cannot tell you
HOW excited I am to see this upcoming fix. I’ve been planning and waiting for
this fix for weeks and weeks. Hoping there would be something in this box that
would make me feel pretty and fashionable.
Yes, that’s right. I have a Stitch Fix box scheduled to
arrive this coming Wednesday. My “fix” obsession is my Stitch Fix boxed
clothing subscription. And I cannot tell you how exciting it is for me, as a
busy working mom of 2 to have a special clothing selection curated for me based
on my style selections. I mean, having someone personally select what would
work best for my body type and then pick the clothes and mail them to me, all
for a $20 “styling” fee? Genius!
Genius, I say!
So how did the marketers of this fabulous service make this
company so widely popular? Well social media of course! There are currently
over 10 Facebook pages dedicated to the Stitch Fix brand. Ladies post about
their upcoming fixes with wild abandon. They describe the type of bodies they
have along with the type of clothing they hope to receive. Once their fix
arrives they will post pictures of themselves modeling the clothing they were
sent and ask for opinions on color and fit from the other members of the group.
So what research strategy would I use if I were marketing
for Stitch Fix? Well, honestly, I think I would continue to monitor the brand
presence on Social Media sites like Pinterest and Facebook. I would scour blogs
for write ups about the service and personal opinions of users. My personal opinion
is that bloggers provide the ultimate opinion base and market research. Most
Stitch Fix’ers that blog about their “Fixes” are very critical about the
clothing cuts, fits and overall style selections. How else can a company get
true feedback about their products but from non-biased users?
Fashion bloggers connect with a certain target market –
those that are looking for specific trends in clothing and want the opinions of
those that are fashion forward. Stitch Fix has blog affiliates that are part of
their program – and this is a great neutral way to monitor the overall
perception and quality of the products they mail for their service. I would use
the feedback I receive from blogger commenting to alter the overall service
that I provide to tweak and determine the selections I offer.
If you haven’t tried Stitch Fix – you should. It’s a no-risk
way to up your fashion profile.
No comments:
Post a Comment